Your website design is the face of your business, and you want it to look and sound good. It needs to be well designed and attractive, but it also needs substance—your website needs to quickly and efficiently communicate that you understand your client’s needs and can offer solutions.There are some key things you need to do to ensure your website design has a positive impact on your business: develop good content, create a good user experience, and make it visually appealing.
Website SEO
Most business owners and marketers understand the importance of having SEO strategies built into their blog posts, articles, and social media. However, many may not realize that have the homepage of your website optimized is equally important. The underlying goal of internet marketing is to create a beautiful web where all your information, channels and content seamless connect with each other. Doing this successfully will draw in visitors and keep them on your sites.
User Experience
If your website is designed in such a way that it's hard to navigate, difficult to find information and it loads slowly your visitors will intuitively assume that dealing with your business is going to be frustrating and difficult.
The website navigation needs to be clear, logical and intuitive. Information should be easy to find and easily understood. Ideally you are aiming to present the visitor with the information they need before they even know they need it. The website must load fast and display well on every browser and any device. With such a huge, and growing, number of internet users using mobile devices your website absolutely must be mobile friendly.
Your Website Content
You have likely heard the phrase “content is king.” That means you can have the most beautiful website ever, but if the content is weak, your website won’t have impact. Your content needs to be concise, focused, and all about the client’s needs. Writing about how great your products and services are won’t really demonstrate how you can help your clients. People want to feel understood, and your content is where you do that.
Your home page should ideally include a description of the client challenge you solve, written in approximately 200 words. People don’t spend a great amount of time on a home page—this is where they decide to probe deeper. Do you job here, and they’ll click on to your products, services, or other pages. You can go into more detail on these subpages—whatever is necessary to describe how you can help the client. Above all, every page on your website needs to be about how you help the client.
Regardless of how many you pages you have, a website design project should start with content first. It is the most critical part of your website.
Visual Presentation
If the visual and aesthetic design of your website looks dated or unattractive the visitor has no option but to project that impression onto your business itself and its products or services.
Your web design needs to be professional, modern, clean and aesthetically pleasing. When something looks good people feel confident and reassured, and they naturally feel like they want be a part of what they're experiencing. When addressing the design of your website make sure you work with an experienced and talented web designer and be aware that web design trends change quite quickly, be prepared to redesign the look of your website every two years.